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Athlete Development
Small Deals, Big Doors: The NIL Lesson Most Athletes Miss
A young collegiate track athlete beams with joy as she crosses the finish line, arms raised in triumph. Wearing a black “UNIVERSITY” singlet and black shorts, she stands on a red running track with stadium bleachers blurred behind her. The moment captures the pride, relief, and exhilaration of victory after hard work and dedication on and off the track.
Aug 122 min read
NIL 101: What College Athletes, Parents, and ADs Need to Know
College NIL isn’t just for stars—it’s for the strategic. Learn how athletes, parents, and ADs can build real value at every level.
May 264 min read
NIL 101: What High School Athletes, Parents, and ADs Need to Know
NIL is changing high school sports. Here’s what East Coast athletes, parents, and ADs need to know to build smart, legal, local deals.
May 265 min read
The AD’s Burden – When Supporting Coaches Turns Into Babysitting
When ADs support coaches without accountability, they’re not leading—they’re babysitting. Loyalty shouldn’t cost the program.
May 212 min read
The Coach’s Dilemma - Stop Saving People Who Drain You
Stop saving people who drain you. Coaches lose seasons trying to rescue talent that’s wrecking the team. Let go to lead.
May 213 min read
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