Who we are
PATHS Management Group is a full-service sports marketing, communications, and opportunity management firm focused on building the brand, business, and long-term influence of athletes and sports leaders. Drawing from the capabilities of a modern marketing and media agency, PATHS helps athletes transform their visibility, voice, and identity into meaningful partnerships, sponsorship opportunities, and career pathways that extend far beyond competition.
Through brand development, marketing strategy, media relations, and program innovation, PATHS connects athletes, organizations, and partners across the global sports ecosystem. Our work is guided by a long-term perspective—aligning our clients with the right platforms, sponsorship partners, and opportunities to grow their careers, expand their influence, and create lasting impact in sport, business, and the communities they represent.
Our clients & partners
01
Brand Development
We help athletes define and build their identity through strategic storytelling, digital presence, long-term brand positioning while building the infrastructure around their brand, including systems that allow them to track partnerships, marketing campaigns, and opportunities through personalized dashboards and support.
02
Social Media Campaigns &
Content Creation
Unlike daily posts, our campaigns use focused messaging and engagement strategies to prompt a specific action, measurable through analytics
03
PR & Communication
Visibility creates opportunity. We help athletes share their story and communicate their work to the public, media, and communities they serve. When you are doing meaningful work, the world should know about it.
04
Sports Program
Management
PATHS works with sports leaders and organizations to design programs that support athlete development at every level and reach the communities of their fans, etc.
05
Athlete Management &
Representation
From sponsorship opportunities, to speaking engagements, NIL opportunities, to planning your future career off the field, PATHS helps you to maximize your talents off the field.
Select projects & clients
Brunch League Sports
Media platform for International Women's Sports
Client Management & Representation
Athlete development, sponsorship , logistics and meet management.
Fullscript Partnership
PATHS Clinic in-house athlete wellness shop
Affiliate Marketing Program
Influencer & affiliate marketing for athletes and sports professionals.
PATHS
Advantage
“Olympic and emerging sport athletes deserve real representation.”
“Thousands of Olympic and emerging sport athletes compete on the world stage every year without access to the marketing and brand support available in major professional leagues. PATHS was created to help close that gap.”
Edward Graves.
Managing Director
at PATHS Management Group
“The Opportunity Gap.”
Over 10,000 athletes compete in Olympic sports globally each year. Most do not have professional marketing representation. Many rely on personal networks rather than structured sponsorship support. PATHS exists to help athletes build platform, visibility, and opportunity.
Edward Graves.
Managing Director
at PATHS Management Group
“Athlete voices matter.”
Athletes in Olympic and emerging sports dedicate their lives to competition. But building a platform beyond sport can be just as important. Opportunities in sponsorship, speaking, and media often depend on having the right support system. Organizations that understand both sport and storytelling can help athletes reach a wider audience.
Savannah Garcia
Marketing Consultant & Advisor
at PATHS Clinic
Curious how we can help your brand thrive online?
Sign up for a free consultation!